One Sentence Description: 
Until ad contaminated texts, books were the last advertisement free refuge
Discipline Area: 
Hybrid Publishing as an Art. Mutant Text. Ad subsidized Text. Contaminated Books.
Project Impact: 
The projects aim is to sensitize the public for contaminated texts and books, which are already around but not perceived.
Full Project Proposal: 
In spring 2011 amazon introduced their classic Kindle with Special Offers/Advertisements. In the project "Ad Subsidized Literature" i want to explore possibilities to exploit this concept in Arts to sensibilize people on the issue of literature, technology and advertisements. Amazon is, comparable to google or facebook, about to become a full fledged advertising machine, and Jeff Bezos does not make a big secret that he would like to sell books for next to nothing. So how do we act upon this? By exploiting the same utilized technologies and sensitize the public on the issue Step 1: Recherche of cutting edge (billboard/newspaper/online) advertising culture. Photographic documentation. Step 2: Maintaining a database of up-to-date slogans and claims Step 3: Creating an algorithm, to adjust the slogan database to any given text (or book): Searching for word interferences Step 4: If an interference between a slogan database and the text is given, the text will be contamined by the advertisement in a fist step Step 5: If the contamined word (which also exists in a slogan) will be clicked or read by the user, the text will be further contamined by the full slogan Step 6: The "goal" would be to exchange the text completely Step 7: Create an automated system and backend website to apply the algorithm to any text
Facilities and Tools Usage: 
Canon 7D still DSLR / 1080p HDTV camera Nikon D40x SLR Digital still camera 1 Ghz Core2Duo Intel 3000 graphics Mac mini 1-4 Printer, Plotter
Project Benefits From Eyebeam: 
It would create an enourmous impact for the considered work, to immerse into the ad-driven place of NYC and translate research into literature. Concerning the work i do on "hybrid books" and augmented reality i would expect exchange and collaborations with digital artists from completely different fields of art.
Skillset: 
Extensive knowledge in print and magazine production which will be used to translate the topic Extensive knowledge in programming Book publisher for several years
Collaborators: 
Bernhard Bauch / Gernot Untergruber (Programmer)
Other Relevant Aspects: 
The project Diagram is showing a contaminated text in online news as seen this week
Project Diagram: 
contaminated_text.pdf
CV: 
Luc_Gross.pdf
Work Sample 1: 
http://www.technologyreview.com/view/428175/ebooks-made-of-youtube-comme...
Work Sample 1 Description: 
Our bots are compiling and uploading hundreds of ebooks on Amazon.com with text stolen from the comments on YouTube videos. http://www.technologyreview.com/view/428175/ebooks-made-of-youtube-comments-invade-amazon-kindle-store/
Work Sample 2: 
http://traumawien.at/prints/verbesserung
Work Sample 2 Description: 
DIE VERBESSERUNG VON MITTELEUROPA, ROMAN Limited edition bootlegged books as gallery exhibition. Appropriating an anti-novel http://traumawien.at/prints/verbesserung

Last modified on 10 Jun 2013
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